About Runyonland Ticketing
Successful tours are built on thousands of ticketing decisions made across dozens of markets, each with local context, nuance, and ticketing platforms.
Over the past 10 years, Thomas Laub has managed and optimized over $750M of ticket revenue on touring productions from THE LION KING and MOULIN ROUGE to ALADDIN and THE WIZ. The Runyonland ticketing team advises producers and implements pricing strategies that drive revenue performance and optimize attendance.
From market builds and sales pacing to data-driven dynamic price adjustments and live financial forecasting, the team brings a uniquely comprehensive understanding of revenue management throughout the touring lifecycle.
1
Historical
Data
2
Dynamic
Pricing
Through yield and sales velocity analysis, the team makes hundreds of strategic price changes across dozens of markets each week. Need to know how many tickets your rear orchestra price level in Baltimore should have sold to date for a Thursday evening performance 71 days before curtain in order to remain on forecast? Just ask.
3
Live
Dashboard
Our proprietary live sales dashboard brings each market, performance, and price level into a single real-time view, providing clients with instant access to sales trends and revenue projections across the entire route. While tour data is historically scattered across different localized systems, the dashboard serves as a centralized source of truth, empowering producers and key stakeholders to make faster, data-informed decisions.
Live Box Office Records map
Runyonland Ticketing clients currently hold single-week box office records in the noted markets
Let's Work Together
Our team maximizes dynamic pricing yield, attendance, and gross revenues while ensuring producers can see the entire tour route's data and forecasts in one unified set of dashboards on our web-based platform.
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